My Story

My dominant archetype is Explorer (you might have picked up on that already!)

This is the reason I seek non-conformity and novelty. I’m introspective, curious and creative. 

I’m also a strong Catalyst which causes me to question the meaning of life stuff and embrace the discomfort of change. 

My love of photography, video and adventure was instilled in me by my parents who piled my brother and I into the back of their beat-up Toyota Cressida and road-tripped around Southern Africa during school holidays with epic soundtracks from the 80’s. (I’m instantly transported to long dusty roads whenever I hear Tears For Fears or Tina Turner!)

Since learning (the hard way) that entrepreneurship is as much about personal growth as it is about business growth, I’ve explored my inner & outer world, expanded my knowledge and technical skills, expressed my creativity and personal truths while assisting and inspiring other midlife women to do the same.

Over the years my evolution has had many twists and turns – some good, some not so much. But like any epic adventure, the wrong turns and unplanned detours often turn into the most ‘story-worthy’ memories. 

I’m currently on the next chapter of this roadtrip called life – discovering life in the Washington D.C. area of the USA

…hop in, let’s see where the road takes us. 

My personal reinvention

Looking For Adventure

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Before my sabbatical of 2022, I was a women’s portrait photographer for over a decade observing the impact a lack of confidence has on the way women show up for themselves, their own values and their brand. 

As a content creator who also consulted and educated newbie content creators and coaches, I’ve created many digital resources over the years. 

Subscribe to my educational YouTube channel for assistance with your personal brand confidence…

Professional Bio

Abigail was a Personal Brand Catalyst. 

She was a consultant, educator and content creator who helped women over 40 explore, expand and express their personal brand confidence. 

Having been a women’s portrait photographer for over a decade Abigail has observed the impact a lack of confidence has on the way women show up for themselves, their own values and their brand.

Abigail helps the women of her generation, and older, reconnect with their inherent confidence and begin their personal reinventions and digital revamps through personality archetyping, simplifying online communication and creating photo and video content.

Abigail is currently on sabbatical in the USA as she explores her own personal reinvention.

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Personal reinvention begins with awareness.

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